The first Go Silk Collection was launched in March of 1977, starting with a classic camp shirt and a pair of jeans. What made it unique was that it was not made in the traditional denim or cotton fabrics that were popular at the time.. instead it was made of silk. It was 1977. In New York City. Jerry Hirsch, creative businessman, film maker and entrepreneur—together with a silk manufacturer–formed a sportswear business. His idea was to create everyone’s favorite casual garments, like jeans and sweatshirts, but to createthem more luxuriously and elegantly by making them in silk.